He slimes Mexicans, vulgarizes women, degrades Muslims, taunts opponents, simplifies complexities, mocks reporters, lies, crosses lines and, in a late December campaign rant in Hilton Head, S.C., slammed Hillary Clinton as "horrible," Obamacare as a "catastrophe," the nation's leaders as "stupid," Bernie Sanders as "a total disaster" and the media as "the worst" and "crooked."
And after all that bile, Donald Trump sugars himself: "I'm actually a nice person. I have a big heart."
As never before, worshipers in the church of American politics are having a crisis of faith. What's left to believe in if a mouthy outsider who's never run for office is packing the halls, leading in the polls and posing as the messiah, vowing to restore to the homeland a "greatness" that he has yet to define and only fantasizes ever was?
To be appalled by Trump's style of electioneering is to push aside the weightier appallment that marks contemporary campaigning for the presidency.
Start with deceptiveness. Conspiratorially, Republican and Democrat patriarchs successfully dupe voters that America has a two-party system and no fecundity beyond that.
The Green Party and its candidate Jill Stein have no ideas or plans worth considering? Nor does Gary Johnson of the Libertarian Party, Bob Whitaker of the American Freedom Party, Emidio Soltysik of the Socialist Party, Monica Moorehead of the Workers World Party, or Chris Keniston of the Veterans Party?